Audi India retailed 1,431 cars and SUVs on this 12 months’s second quarter (Q2) that resulted in June, a 37 % development over the previous three months. However, in comparison with Q2 of 2023, gross sales have dropped 6 %. Audi attributed this decline to supply-chain challenges.

1. Audi believes its provides will normalise through the second half of the 12 months
2. Its pre-owned car enterprise grew 33 % year-on-year in Q2 of 2024

The German carmaker, nonetheless, hasn’t supplied a model-wise gross sales breakdown or talked about which was its best-selling product. Audi had retailed 1,046 items in Q1 of 2024, which suggests its half-yearly gross sales stand at 2,477 items. Audi has been considerably lagging behind its chief rivals, BMW and Mercedes-Benz, in gross sales. For occasion, BMW India retailed 7,089 items within the first half of this 12 months. Having mentioned that, Audi confronted supply-related points even in Q1 of 2024.

“While the supply situation in Q2 2024 has improved compared to Q1 2024, it still played a limiting factor in our sales performance. We are confident that our supplies will normalise during the second half of this year, and we will be able to better serve customer demand,” mentioned Audi India’s head, Balbir Singh Dhillon. It is essential to emphasize that demand stays robust throughout our huge product portfolio, he added.

The firm’s pre-owned car enterprise grew 33 % within the Q2 of 2024 in comparison with the corresponding interval final 12 months; the expansion was 11 over Q1, 2024. It has 27 Audi Approved Plus amenities and plans so as to add three extra this 12 months.

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