On the again of its strongest yr in gross sales, Mercedes-Benz India introduced a big retail enlargement plan at this time starting with the setup of a efficiency driving centre.

AMG Speed City

Called ‘AMG Speed City’, the efficiency driving centre will permit fans to drive a number of AMG cars and fine-tune their efficiency driving abilities in a secure and managed house. Speed City is actually a driving expertise format that may transfer from metropolis to metropolis masking key AMG markets. Customers could be below the tutelage of AMG specialists from motorsport occasion agency Renger Racing, educated at Affalterbach, Germany, the place Mercedes homes the design and improvement of its AMG vary, in addition to the engine manufacturing facility and administration companies. “We want our customers to really enjoy the full potential of the AMG cars and also, at the same time, hone their driving skills. That’s why we think this centre would be much appreaciated,” mentioned Santosh Iyer, MD and CEO, Mercedes-Benz India at an internet media deal with.

MAR20X dealerships

Mercedes-Benz inaugurated its first MAR20X luxurious showroom in Nagpur this January and introduced at this time that it might add Mumbai and New Delhi to that checklist by April this yr. MAR20X is the corporate’s new world retail format, which Mercedes says has a key give attention to design and digital enhancements. The facility in Nagpur has components like an EV nook, devoted supply bay, hospitality counter, store wall for a boutique show and a pattern studio. By the top of the yr, 25 current dealerships are scheduled to be up to date to the brand new worldwide MAR20X requirements.

10 new areas deliberate

Mercedes-Benz at present has 125 buyer touchpoints throughout the nation and introduced that it might broaden into 10 new cities and open workshops in cities like Jammu, Kannur, Kottayam, Udaipur, Amritsar, Agra, Valsad and Patna.

Supporting this retail enlargement would be the launch of 9 new autos this yr, which might comprise of three new BEVs (Battery Electric Vehicles) and 4 new TEVs (Top End Vehicles), together with the AMG S 63 e-Performance and the AMG C 63 e-Performance, launching within the second quarter of this yr.

Also see:

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Mercedes-Benz EQB long run overview; 10,500km report

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