Feature: Behind the scenes at Centy Toys

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Scale mannequin collectors are a finicky bunch. Call their cars toys and so they get all labored up, however present them an precise plastic Centy toy and so they all need one of their assortment. I do know this as a result of each single collector on the Autocar India workplace who swear by their die-cast steel assortment made a beeline for the ‘Queen 70’s’, a scale reproduction of the Padmini from Centy. It’s not exhausting to grasp why – it’s constructed of plastic, however the detailing on the car is unbelievable, proper all the way down to the chrome bumper and printed quantity plates. There’s even tiny wipers on the windscreen and an instrument binnacle on the sprint. 

The stage of detailing and deal with fashions from the Indian market is a draw for collectors.

Besides the Padmini, different Centy fashions have additionally discovered shelf area with collectors. Of course, a part of that is all the way down to the truth that there’s a lot to select from relating to worldwide scale fashions, however in case you are in search of Indian-centric miniature automobiles, homegrown model Centy Toys is actually the one choice. The Delhi-based firm has offered over 43 million models because it started in 1990. So we actually needed to go and see for ourselves how and the place these little beauties are made.  

Centy Toys manufacuring course of

The manufacturing unit is located at Bawana close to New Delhi and at first look, comes off as a cottage-scale trade setup. Now, the Indian authorities has laid out stringent testing procedures and high quality requirements for toys beneath the Bureau of Indian Standards and may be very agency on their implementation, particularly to maintain out a flood of poorly constructed Chinese toys. As such, look nearer and also you’ll see that the model’s meeting is managed very rigorously with a variety of testing concerned. (More particulars within the field.) 

Trim bits are mounted into physique shells by a press.

The checks are important to not solely meet native norms however the certification obtained additionally helps the corporate promote its merchandise in worldwide markets with out dealing with safety-related authorized hurdles. It’s fairly an eye-opener to see the quantity of checks these toys undergo. “These toys have been through more safety tests than their real-life counterparts,” quips Sarabjeet Singh, CEO of Centy Toys.

And whereas that might not be the gospel fact, there’s quite a bit happening. The firm has round 150 workers, which incorporates 70 girls, and the workmanship is unbelievable; every employee dotes over his or her job and you may see they aren’t merely slapping issues collectively however constructing with care and pleasure. There’s a variety of smiles throughout – I assume being round toys all day will do wonders on your disposition. 

Most of the meeting is completed by hand.

Interestingly, very similar to a real-life automotive producer, Centy Toys has arrange its personal provider park across the Bawana facility. Companies that provide uncooked materials granules and different merchandise are positioned near the primary facility, and that helps in faster procurement and sooner manufacturing. While a lot of the design components are distinctive to every mannequin, the wheels and the pull-back mechanisms are the identical, which has similarities to the platform and element sharing in an actual car.

Singh says Centy Toys is slowly rising its footprint in markets like Australia and Canada, and the model is cleverly focusing on gross sales in abroad Indian shops, cashing in on the sentiment the diaspora has for seeing automobiles from again house. Additionally, the corporate is within the strategy of organising a second, a lot larger unit in Khushkhera in Rajasthan that will probably be operational by June this yr.  

Pull-back mechanism is frequent throughout most fashions.

During the time of our go to, the staff was busy placing collectively unit after unit of the favored ‘Queen 70’s’. Given their end and stage of element, these have been fairly the fad on-line with collectors and fanatics, and sure, I gladly took again just a few for my colleagues too.

Scale mannequin crash checks

Before handing over samples to the official authorities testing company, Centy Toys will get its merchandise examined in-house and at particular person testing companies too. The testing is to authenticate the compatibility of the toys not solely with Indian security requirements (IS 9873 – Part 1, 3, 6 and 9) but additionally with worldwide benchmarks comparable to EN71 (European Standard), ASTM-F963 (American Standard), and AUS/NZ (Australian and New Zealand Standard).

Centy Toys’ testing procedures adhere to the Bureau of Indian Standards (BIS) tips, particularly IS9873 (Part 1) for Mechanical Pull Back Toys and IS15644 (Part 1) for digital toys.

Drop Test 

The toy is dropped from a selected top (100cm). Yes, collectors is not going to drop them however youngsters – who make up a majority of the purchasers – will, and repeatedly. The drop check thus checks for any injury to the automobile floor, or if any half breaks or falls aside. 
 

Drop check ensures the toy doesn’t disintegrate after falling from a sure top.

Sharp edge check

No, an operator doesn’t lend his or her hand because the implement however a tool known as Sharp Edge Tester is used to verify for sharp edges. The edges of the toy are pushed in opposition to a rotating rod with tape wrapped over it. If the tape will get torn, then the sting is recognized as a chopping floor.

Sharp level check 

An impressionable software is used and pressed in opposition to potential sharp factors with a specified quantity of pressure. If it creates an indent, the purpose is set to be a pointy level and thus unsafe. 

Compression check

This evaluates a toy’s structural integrity by making use of a set pressure to evaluate its resistance to deformation and breakage. After all, youngsters will probably be youngsters.

Tension check

Tension check assesses the power of supplies and total construct.

The rigidity check evaluates whether or not small components snap off the primary physique of the toy when rigidity is utilized, as these small components might be a possible choking hazard. 

Torque check

A torque-measuring gadget is used together with a torque clamp to file the utilized pressure. Any projection, half or meeting of a toy {that a} youngster can grasp with at the very least the thumb and forefinger or the enamel – sure youngsters like to put issues of their mouth – will probably be topic to the torque check.

High voltage check

Test to verify for probabilities of an electrical shock.

This check is for battery-operated toys solely and includes subjecting the toy to a higher-than-normal voltage to evaluate its resistance to electrical stress. It additionally verifies if it may stand up to irregular circumstances with out posing a danger of electrical shock or different hazards.

Also see: 

How to construct your scale mannequin car assortment

Father’s Day reward concepts for auto fanatics