“People are shocked when they learn that the family had two legendary people, Battista and Nino, and so we wanted to tell this untold story to the world.” That was Dave Amantea, Automobili Pininfarina’s design boss, speaking to me in regards to the particular version Battista, the Edizione Nino Farina. It was constructed to have fun a household legacy – the first-ever F1 world champion, Nino Farina, who can also be the nephew of Pininfarina’s founder Battista ‘Pinin’ Farina.

I knew who the primary F1 world champion was, however I didn’t realise the relation to the founding father of Pininfarina. What a beautiful story certainly, and that received me pondering: why don’t Indian particular editions inform tales? 

Sure, we’ve had particular version cars in India, however practically all of them have been merely cars with added equipment, monogrammed pillows and different tidbits. In some instances, there’s a particular paint slapped on too, however they don’t inform a narrative. Nor do they signify important tie-ups, just like the Maserati GranCabrio Fendi Edition, which had its interiors trimmed by vogue home Fendi. The final important tie-up I bear in mind was the Sachin Tendulkar Fiat Palio S10.   

We actually need mega tie-ups and particular editions that remember legacies; we now have such fantastic ones to commemorate. I might like to see Tata Motors do a luxurious Taj version of the Safari. Plusher upholstery and interiors designed with motifs replicating or impressed by the designs within the rooms of the Taj Palace, Mumbai could be merely attractive. It might have an air freshener with the identical signature Citronella or Jasmine scent I believe Taj makes use of in any respect its properties. And heck, now you may have monogrammed pillows!

Once the brand new Air India is up and flying, how a few collaboration with the airline with their inside color scheme and aviation-inspired dials and air vents? And do you know, the Tata Group owns the posh watch model Favre Leuba? A dashboard clock, maybe?  

In two years, Mahindra will have fun 80 years of existence, so how about an version celebrating that milestone? And it’s not simply Indian firms that may inform native tales. In 1985, Ravi Shastri famously received an Audi 100 on the World Championship of Cricket. Audi, how a few particular version celebrating that? Released in 2025 with the identical physique color, particular cricket logos and naturally, Shastri’s signature too. There are many concepts floating round in my head, far too many for the size of this column, however I’m open to session. But maybe not all have advantage, so I’ll simply depart this right here and hope it has sown a number of seeds within the sensible and artistic minds of the Boses and Uhlariks of our world to inform some nice tales. Because folks love tales and we now have a lot to inform.

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