Having been on sale for just a little over two years, Mahindra’s Scorpio N is unquestionably a gross sales success. The Scorpio model, which incorporates the Classic and the N, has helped Mahindra notch its best-ever 12-month wholesales of 4,59,877 items in FY2024. On February 1, 2024, 19 months and 5 days because the Scorpio N’s launch, the nameplate celebrated its 1,00,000th gross sales milestone. Add one other estimated 27,000 items for the February-June 2024 interval, which interprets into estimated cumulative gross sales of round 1,27,000 gross sales over two years.
On June 27, 2023, prime Mahindra executives had flagged off the 9,00,000th Scorpio from the Chakan, Pune plant. From July 2023 by means of to end-May 2024, the Scorpio twins have collectively offered an estimated 1,42,403 items, which takes the cumulative gross sales of brand name Scorpio, which was launched in June 2002, to 10,42,403 items.
Mahinidra Scorpio wholesales | ||
---|---|---|
Fiscal | Units offered | Change (%) |
FY2003-2012* | 3,31,795 | – |
FY2013 | 50,168 | – |
FY2014 | 50,949 | 1.56 |
FY2015 | 51,553 | 1.19 |
FY2016 | 48,079 | -6.74 |
FY2017 | 49,319 | 2.58 |
FY2018 | 53,934 | 9.36 |
FY2019 | 47,837 | -11.3 |
FY2020 | 38,826 | -18.84 |
FY2021 | 34,325 | -11.59 |
FY2022 | 38,696 | 12.73 |
FY2023 | 76,935 | 98.82 |
FY2024 | 1,41,462 | 83.87 |
FY2025^ | 28,524 | 50.54 |
TOTAL | 10,42,403 | – |
*Estimated
^April-May 2024
That Mahindra had a winner on its wheels was obvious three days after launch when bookings for the Scorpio N opened on-line on July 1, 2022. The model claimed that the Scorpio N noticed 1,00,000 bookings inside half-hour of on-line bookings commencing – that’s 3,333 bookings a minute! And the primary 25,000 bookings got here inside the first minute. At the time, Mahindra mentioned the bookings translated into an ex-showroom worth of round Rs 18,000 crore.
In FY2023, mixed Scorpio N and Scorpio Classic gross sales comprised 76,935 items, which constitutes good-looking 99 p.c YoY progress (FY2022: 38,696 items). In FY2024, the 2 Scorpios offered a complete of 1,41,462 items, up 84 p.c YoY and accounted for 31 p.c of Mahindra’s best-ever fiscal gross sales of 4,59,877 items. That’s not all. The SUV rose 4 positions from No. 10 in FY2023 to develop into India’s sixth best-selling SUV in FY2024. While the gross sales cut up for the Scorpio siblings will not be obtainable, suffice it to say that the Scorpio N has proved to be the gross sales accelerator.
In the primary two months of ongoing FY2025, the Scorpio N and Scorpio Classic collectively have offered 28,524 items, as per firm data. This is a robust 50 p.c YoY improve (April-May 2023: 18,935 items).
Mahindra Scorpio, Scorpio N pending orders, manufacturing
The two Scorpios are the Mahindra SUVs which are witnessing the best demand. As of May 1, 2024 (and May 15 for the XUV 3XO), the corporate had complete open bookings of two.2 lakh items comprising the flagship XUV700, the Scorpio N and Scorpio Classic, Bolero, Thar and the brand new XUV 3XO. As they did in February 2024 (when the open bookings depend was 2.26 lakh items), the 2 Scorpios account for the utmost variety of bookings – 86,000 items or 39 p.c – and are at present averaging bookings of 17,000 items a month.
Over the previous two years, Mahindra has significantly ramped up manufacturing to satisfy the surging demand for its SUVs. From 39,000 items a month in FY2023 to 49,000 items in FY2024, the rise in month-to-month output has been 26 p.c. The firm’s elevated degree of manufacturing is paying dividends. The backlog for the Scorpio twins is right down to 86,000 items from 1.01 lakh items in February 2024. Like different common Mahindra SUVs, manufacturing of the Scorpio can be up sizeably – between April and May 2024, 28,347 Scorpios have rolled out of Mahindra factories, a rise of 63 p.c YoY (April-May 2023: 17,429 items).
On June 14, at its investor meet, Mahindra confirmed that it plans to additional improve manufacturing capability to 64,000 items monthly (or 7.68 lakh items each year) by end-FY2025 and 72,000 items a month (8.64 lakh items each year) by end-2026.
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